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Why You Need to Embrace Multi-Channel Marketing

Multichannel business enables entrepreneurs to be where their customers are. Their customers spend up to four times more than single channeled customers. Today, clients have more or even full control over their buying process than marketers. The proliferation of available channels enables the customers to have myriad choices and defines how they want to get [...]

Tips to a Successful Brand Image Via Multi-Channel Retailing

As with the numerous marketing strategies adopted by companies one such relatively new, but unfailing, method is that of multi-channel retailing. Unless you are somewhat acquainted with marketing nowadays you may not have heard of the term. What multi-channel retailing essentially is, is an eCommerce selling strategy, i.e. an approach aimed at maximizing sales made [...]

Multi-Channel Retailing for Dummies

Each year, the global economy becomes even more connected, making business more competitive for even the more local companies as they are indirectly affected by the inflow and outflow of goods. Ecommerce is just another factor adding to these challenges as the methods to market and sell your products revolutionalise. Multi-Channel Retailing is one such [...]