Type of customers you want to serve
Well, each channel has its distinct kind of customers. For instance, customers who love social sharing and liking will always go shopping on sites offering them an opportunity to fulfill this desire. Customers whose priority is personalization will always prefer your online store while those driven by price comparison will consider online marketplaces as their shopping points. As a multichannel seller, you must analyze the traits of your target customers to determine whether you can meet their needs and preferences.
Also, remember each channel has its features to support the needs of their audience. Hence, you must assess whether the feature will help you satisfactorily solve the customer’s issues. As such, always consider the type of customers you want to serve before adding a new channel as part of your multichannel retailing.